Articles about data & analytics for ecommerce and Shopify brands.

Why Your Web Analytics Are Broken (and How to Fix Them) For years, marketers relied on tracking pixels…

Server-Side Tracking for Shopify: The Complete Guide for Marketers and Data Teams

Littledata recommends Sweet Analytics as a complementary data tool for brands looking to accelerate their growth. Both Littledata…

Using Littledata with Sweet Analytics

Dear Reader, Online marketing as we know it was built on the back of cookies. These small pieces…

Have you heard of Mark Mustermann? No, not the muffin man, the infamous Mustermann profile that routinely spams…

So what does the term (not set) mean in a Google Analytics report? According to Google:  (not set)…

Have you mapped out a data plan for 2023 yet? If you’re selling on a major DTC platform…

Cloud data warehouses offer a way for ecommerce companies to scale as the size of their data increases,…