Popsixle vs Analyzify

Is Popsixle or Analyzify a better data solution for Shopify brands?

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.

Popsixle vs Analyzify comparison

Feature	Popsixle	Analyzify	Littledata
Customer data to marketing platforms	✔️	✔️	✔️
Founder owned and led	✔️	✔️	✔️
Server-side tracking	✔️		✔️
Identity resolution to boost audiences	✔️		✔️
Works with platforms other than Shopify	✔️	✔️
30 day free trial		✔️	✔️
Fully automatic, no code setup			✔️
Automatic tracking of checkout steps			✔️
No-code setup for Shopify Hydrogen			✔️

Popsixle focuses on enhancing Facebook and Instagram data accuracy for better audience targeting and conversion tracking, emphasizing server-side tracking and identity resolution. Analyzify simplifies data integration with Google tools, offering a user-friendly setup for Shopify data insights. Littledata combines the strengths of both, providing server-side tracking, identity resolution, and automatic, no-code setup, along with comprehensive tracking of checkout steps. This makes Littledata a more robust solution for eCommerce managers seeking seamless data collection and insights across multiple platforms.

Reviews comparison

Popsixle vs Analyzify's customer reviews

	Popsixle	Analyzify	Littledata
Example product review	"I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook."	"Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting."	"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review	"Popsixle's support is non-existent... I reached out multiple times with no response."	"Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles."	"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
Link			Read more reviews

Cost comparison

Popsixle vs Analyzify's monthly subscription cost

Store size	Popsixle	Analyzify	Littledata
50 orders / month	$95	$	$39
500 orders / month	$95	$	$149
5,000 orders / month	$250	$	$349
20,000 orders / month	$795	$	$799

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Supported data destinations

Destination	Popsixle	Analyzify	Littledata
Meta Ads	✔️	✔️	✔️
Google Analytics		✔️	✔️
TikTok		✔️	✔️
Google Ads		✔️	✔️
Pinterest			✔️
Klaviyo			✔️
Segment			✔️
Attentive			✔️

Popsixle focuses on integrating data primarily with Meta Ads, optimizing for Facebook and Instagram advertising. Analyzify offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, and Google Ads, providing a more comprehensive analytics solution across multiple platforms. Littledata expands further by including additional destinations like Pinterest, Klaviyo, Segment, and Attentive, allowing for extensive data integration and marketing automation capabilities. In summary, Popsixle is more specialized, while Analyzify and Littledata provide wider analytics and marketing integration options.

Meta Ads comparison

Popsixle vs Analyzify's solution for Meta Ads

Feature	Popsixle	Analyzify	Littledata
Key benefits
Boost to Event Match Quality Score	✔️		✔️
Pre-purchase audiences based on first-party data	✔️		✔️
Fully automatic setup	✔️		✔️
100% accurate revenue in Meta			✔️
Target subscriptions vs one-time purchases			✔️
AddToCart
Via Conversions API	✔️		✔️
InitiateCheckout
Via Conversions API	✔️		✔️
Includes all checkout steps	✔️		✔️
Purchase
Via Conversions API	✔️	✔️	✔️
Includes recurring orders	✔️		✔️
Filters to exclude orders from some channels	✔️		✔️
Includes post-purchase upsells			✔️
New vs Returning customer conversions			✔️

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Popsixle against Analyzify

Can I switch from Popsixle to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Popsixle setup.

Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.