Fueled vs Analyzify

Is Fueled or Analyzify a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.


Fueled vs Analyzify comparison

FeatureFueledAnalyzifyLittledata
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
Server-side tracking✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
30 day free trialminus✔️✔️
Identity resolution to boost audiencesminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Fueled offers server-side tracking and integrates with multiple platforms, capturing first-party data across various sales and marketing tools. Analyzify focuses on simplifying data insights from Shopify, connecting easily with Google tools but lacks server-side tracking. Littledata excels with its fully automatic, no-code setup, identity resolution for audience boosting, and automatic tracking of checkout steps, making it more comprehensive than both Fueled and Analyzify in terms of ease of use and data management capabilities.

Reviews comparison

Fueled vs Analyzify's customer reviews

FueledAnalyzifyLittledata
Example product review"It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Customer support is non-existent, and responses take forever... very frustrating experience overall.""Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Fueled vs Analyzify's monthly subscription cost

Store sizeFueledAnalyzifyLittledata
50 orders / month$189$$39
500 orders / month$349$$149
5,000 orders / month$879$$349
20,000 orders / month$2000$$799

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Supported data destinations

DestinationFueledAnalyzifyLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Segment✔️minus✔️
TikTokminus✔️✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Attentiveminusminus✔️

Fueled focuses on integrating with Google Analytics, Segment, Meta Ads, and Google Ads, providing a robust solution for tracking and analyzing customer data across these platforms. Analyzify also includes Google Analytics, Meta Ads, Google Ads, and adds TikTok, catering to brands looking to leverage TikTok's advertising potential. Littledata offers a broader range, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, making it suitable for brands wanting extensive tracking across various marketing channels and email platforms. The main difference lies in the variety and focus of the data destinations each solution supports.

Google Analytics comparison

Fueled vs Analyzify's solution for Google Analytics

FeatureFueledAnalyzifyLittledata
Product list views & clicks
Tracks clicks on product listminus✔️✔️
Tracks products list as you scrollminusminus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracks checkout started only✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked server side for 100% accuracy✔️✔️✔️
Filter orders by sales channel✔️minus✔️
Includes recurring orders✔️minus✔️
User-provided data for improved attribution✔️minus✔️
Includes post-purchase upsellsminusminus✔️
Includes refundsminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase tracking offers comprehensive features that enhance data accuracy and attribution. It includes post-purchase upsells and refunds, providing a complete view of customer interactions. The ability to filter orders by sales channel and utilize user-provided data improves attribution precision. Additionally, custom mapping to source/medium allows for tailored insights.

In checkout tracking, Littledata captures all steps server-side, ensuring no data loss, and is compatible with checkout extensibility and accelerated checkouts, unlike Fueled, which only tracks the checkout start, and Analyzify, which is limited to Shopify Plus. This makes Littledata a superior choice for detailed analytics and actionable insights.

Google Ads comparison

Fueled vs Analyzify's solution for Google Ads

FeatureFueledAnalyzifyLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Fueled vs Analyzify's solution for Meta Ads

FeatureFueledAnalyzifyLittledata
Key benefits
100% accurate revenue in Meta✔️minus✔️
Boost to Event Match Quality Score✔️minus✔️
Pre-purchase audiences based on first-party data✔️minus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions API✔️minus✔️
InitiateCheckout
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Analyzify
Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.