Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.
Feature | Fueled | Analyzify | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Fueled offers server-side tracking and integrates with multiple platforms, capturing first-party data across various sales and marketing tools. Analyzify focuses on simplifying data insights from Shopify, connecting easily with Google tools but lacks server-side tracking. Littledata excels with its fully automatic, no-code setup, identity resolution for audience boosting, and automatic tracking of checkout steps, making it more comprehensive than both Fueled and Analyzify in terms of ease of use and data management capabilities.
Fueled | Analyzify | Littledata | |
---|---|---|---|
Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Fueled | Analyzify | Littledata |
---|---|---|---|
50 orders / month | $189 | $ | $39 |
500 orders / month | $349 | $ | $149 |
5,000 orders / month | $879 | $ | $349 |
20,000 orders / month | $2000 | $ | $799 |
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Destination | Fueled | Analyzify | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Segment | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
✔️ | |||
Klaviyo | ✔️ | ||
Attentive | ✔️ |
Fueled focuses on integrating with Google Analytics, Segment, Meta Ads, and Google Ads, providing a robust solution for tracking and analyzing customer data across these platforms. Analyzify also includes Google Analytics, Meta Ads, Google Ads, and adds TikTok, catering to brands looking to leverage TikTok's advertising potential. Littledata offers a broader range, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, making it suitable for brands wanting extensive tracking across various marketing channels and email platforms. The main difference lies in the variety and focus of the data destinations each solution supports.
Feature | Fueled | Analyzify | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks clicks on product list | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ||
Consistent product identifier in GA4 | ✔️ | ||
Add to Cart | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracks checkout started only | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Filter orders by sales channel | ✔️ | ✔️ | |
Includes recurring orders | ✔️ | ✔️ | |
User-provided data for improved attribution | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
Includes refunds | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features that enhance data accuracy and attribution. It includes post-purchase upsells and refunds, providing a complete view of customer interactions. The ability to filter orders by sales channel and utilize user-provided data improves attribution precision. Additionally, custom mapping to source/medium allows for tailored insights.
In checkout tracking, Littledata captures all steps server-side, ensuring no data loss, and is compatible with checkout extensibility and accelerated checkouts, unlike Fueled, which only tracks the checkout start, and Analyzify, which is limited to Shopify Plus. This makes Littledata a superior choice for detailed analytics and actionable insights.
Feature | Fueled | Analyzify | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Fueled | Analyzify | Littledata |
---|---|---|---|
Key benefits | |||
100% accurate revenue in Meta | ✔️ | ✔️ | |
Boost to Event Match Quality Score | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |