Fueled offers comprehensive server-side tracking and identity resolution, enabling enhanced audience targeting and data collection across multiple platforms, not just Shopify. Its no-code setup is particularly beneficial for Shopify Hydrogen users, allowing for easy integration with various sales and marketing tools.

Analyzify focuses on simplifying the connection between Shopify and analytics platforms like Google Tag Manager and Google Analytics 4. It emphasizes ease of use and offers a 30-day free trial, but lacks some advanced features like server-side tracking.

Littledata also provides server-side tracking and identity resolution, along with a fully automatic, no-code setup. It includes automatic tracking of checkout extensibility, making it user-friendly for eCommerce managers.

In summary, Fueled excels in cross-platform data collection and integration, while Analyzify and Littledata offer user-friendly setups with varying features.

Fueled focuses on integrating with Google Analytics, Segment, Meta Ads, and Google Ads, providing a robust solution for tracking and analyzing customer data across these platforms. Analyzify also includes Google Analytics, Meta Ads, Google Ads, and adds TikTok, catering to brands looking to leverage TikTok's advertising potential. Littledata offers a broader range, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, making it suitable for brands wanting extensive tracking across various marketing channels and email platforms. The main difference lies in the variety and focus of the data destinations each solution supports.

Littledata's purchase tracking offers comprehensive features that enhance data accuracy and attribution. It includes post-purchase upsells and refunds, providing a complete view of customer interactions. The ability to filter orders by sales channel and utilize user-provided data improves attribution precision. Additionally, custom mapping to source/medium allows for tailored insights.

In checkout tracking, Littledata captures all steps server-side, ensuring no data loss, and is compatible with checkout extensibility and accelerated checkouts, unlike Fueled, which only tracks the checkout start, and Analyzify, which is limited to Shopify Plus. This makes Littledata a superior choice for detailed analytics and actionable insights.