Elevar focuses on resolving conversion tracking issues and optimizing Google Tag Manager (GTM) setups through server-side tracking, enhancing audience targeting with identity resolution. It primarily serves Shopify Plus brands, ensuring data is accurately pushed to marketing channels while maintaining privacy compliance.

Analyzify offers a user-friendly solution for connecting Shopify with various marketing platforms, including Google Tag Manager and Google Analytics 4. It emphasizes ease of use and provides a 30-day free trial, but lacks server-side tracking and identity resolution features.

Littledata combines features from both Elevar and Analyzify, offering server-side tracking, identity resolution, and a fully automatic, no-code setup. It also includes automatic tracking of checkout extensibility and a 30-day free trial, making it versatile for various platforms beyond Shopify.

In summary, Elevar excels in conversion tracking, Analyzify in ease of integration, and Littledata in comprehensive automation and versatility.

Elevar offers a broader range of data destinations, including Yotpo Email & SMS and Postscript, which are focused on customer engagement and retention. Analyzify has a more streamlined selection, focusing on core platforms like Google Analytics and Meta Ads. Littledata also provides a diverse set of destinations, including Segment, which allows for advanced data integration. Overall, Elevar is more comprehensive in customer engagement tools, while Analyzify and Littledata focus on essential analytics and advertising platforms.

Littledata's purchase tracking offers comprehensive features like user-provided data for improved attribution and custom mapping to source/medium, enhancing data accuracy and insights. Its server-side tracking ensures 100% accuracy, including post-purchase upsells and recurring orders, while also filtering orders by sales channel and including refunds. In contrast, Elevar's client-side tracking may lead to data discrepancies, and Analyzify's limited tracking for only Shopify Plus restricts broader applicability. Additionally, Littledata's checkout tracking captures all steps server-side, ensuring complete visibility and compatibility with checkout extensibility and accelerated checkouts, providing a more robust solution for tracking user behavior and purchases in Google Analytics.