Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.
Switching from Elevar? Get 50% off your first year with Littledata
Talk to us| Feature | Elevar | Analyzify | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| Works with platforms other than Shopify | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Elevar focuses on identity resolution and server-side tracking directly from Shopify, ensuring complete conversion tracking through Google Tag Manager. It integrates into a broader analytics tool post-acquisition by Buxton. Analyzify offers ease of use with a 30-day free trial and supports multiple platforms, but lacks some advanced features. Littledata excels with its fully automatic, no-code setup, identity resolution, and automatic tracking of checkout steps, providing a comprehensive solution that combines the strengths of both Elevar and Analyzify while offering a user-friendly experience.
| Elevar | Analyzify | Littledata | |
|---|---|---|---|
| Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Elevar | Analyzify | Littledata |
|---|---|---|---|
| 50 orders / month | $200 | $79 | $39 |
| 500 orders / month | $200 | $79 | $199 |
| 5,000 orders / month | $450 | $79 | $449 |
| 20,000 orders / month | $850 | $183 | $1390 |
For 50 orders, Elevar is 153% more expensive than Analyzify and 413% more than Littledata. At 500 orders, Elevar and Analyzify are equal, while Littledata is 25% cheaper than both. For 5000 orders, Elevar is 469% more than Analyzify and 29% less than Littledata. At 20000 orders, Elevar is 365% more than Analyzify and 6% less than Littledata. Overall, Elevar consistently has the highest pricing, while Analyzify offers competitive rates, especially at higher volumes.
| Destination | Elevar | Analyzify | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ||
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Segment | ✔️ |
Elevar offers a broader range of data destinations, including Pinterest and Klaviyo, which are not available in Analyzify's offerings. Analyzify focuses on core platforms like Google Analytics, Meta Ads, and TikTok, making it more streamlined. Littledata includes a similar selection to Elevar but adds Segment, enhancing integration capabilities. Overall, Elevar and Littledata provide more diverse options for marketing platforms, while Analyzify is more focused on essential analytics and advertising channels.
| Feature | Elevar | Analyzify | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks clicks on product list | ✔️ | ✔️ | ✔️ |
| Tracks products list as you scroll | ✔️ | ✔️ | |
| Consistent product identifier in GA4 | ✔️ | ||
| Add to Cart | |||
| Tracked server-side | ✔️ | ✔️ | |
| Enriched product info | ✔️ | ✔️ | |
| Tracks remove from cart | ✔️ | ✔️ | |
| Tracked client-side | ✔️ | ||
| Checkout steps | |||
| Compatible with checkout extensibility | ✔️ | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| Tracks all checkout steps | ✔️ | ✔️ | |
| Tracked via checkout page | ✔️ | ||
| Purchase | |||
| Direct from Shopify for 100% accuracy | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ✔️ | |
| Filter orders by sales channel | ✔️ | ✔️ | |
| Includes refunds | ✔️ | ✔️ | |
| Tracked via thank you page | ✔️ | ||
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
Littledata's purchase tracking offers superior accuracy by utilizing server-side tracking, ensuring 100% data integrity. It captures post-purchase upsells and recurring orders while allowing for detailed filtering by sales channel and including refunds. Additionally, it enhances attribution with user-provided data and supports custom mapping to source/medium.
In contrast, Elevar and Analyzify rely on tracking from Shopify's servers or the thank you page, which may miss critical data points. Littledata's checkout tracking also captures all steps server-side, ensuring comprehensive data collection, and is compatible with checkout extensibility and accelerated checkouts, providing a more robust solution for analytics managers.
| Feature | Elevar | Analyzify | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| Feature | Elevar | Analyzify | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ||
