Analyzify vs Popsixle

Is Analyzify or Popsixle a better data solution for Shopify brands?

Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.


Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.


Analyzify vs Popsixle comparison

FeatureAnalyzifyPopsixleLittledata
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
30 day free trial✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Server-side trackingminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Analyzify offers easy integration with Google Tag Manager and Google Analytics 4, focusing on Shopify data insights. Popsixle emphasizes server-side tracking and identity resolution for better audience targeting on Facebook and Instagram. While both Analyzify and Popsixle provide customer data to marketing platforms and are founder-owned, Littledata stands out with its fully automatic, no-code setup and automatic tracking of checkout steps, enhancing user experience and data accuracy. Littledata's comprehensive features, including identity resolution and server-side tracking, provide a more robust solution for eCommerce data management compared to both Analyzify and Popsixle.

Reviews comparison

Analyzify vs Popsixle's customer reviews

AnalyzifyPopsixleLittledata
Example product review"Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting.""I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles.""Popsixle's support is non-existent... I reached out multiple times with no response.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Analyzify vs Popsixle's monthly subscription cost

Store sizeAnalyzifyPopsixleLittledata
50 orders / month$$95$39
500 orders / month$$95$149
5,000 orders / month$$250$349
20,000 orders / month$$795$799

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Supported data destinations

DestinationAnalyzifyPopsixleLittledata
Meta Ads✔️✔️✔️
Google Analytics✔️minus✔️
TikTok✔️minus✔️
Google Ads✔️minus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Analyzify offers data destinations that focus on integrating with major advertising platforms like Google Analytics, Meta Ads, TikTok, and Google Ads, providing a comprehensive view of customer interactions across these channels. Popsixle primarily targets Meta Ads, emphasizing streamlined tracking for Facebook and Instagram advertising. In contrast, Littledata supports a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive data collection and analysis across various marketing platforms and email services. This diversity enables more comprehensive insights into customer behavior and marketing effectiveness.

Meta Ads comparison

Analyzify vs Popsixle's solution for Meta Ads

FeatureAnalyzifyPopsixleLittledata
Key benefits
Boost to Event Match Quality Scoreminus✔️✔️
Pre-purchase audiences based on first-party dataminus✔️✔️
Fully automatic setupminus✔️✔️
100% accurate revenue in Metaminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminus✔️✔️
InitiateCheckout
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes recurring ordersminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
Includes post-purchase upsellsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Analyzify against Popsixle
Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

Can I switch from Popsixle to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Popsixle setup.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.