Analyzify vs Popsixle

Is Analyzify or Popsixle a better data solution for Shopify brands?

Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.


Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.


Analyzify vs Popsixle comparison

FeatureAnalyzifyPopsixleLittledata
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Server-side trackingminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Analyzify offers a user-friendly solution for connecting Shopify data to marketing platforms like Google Tag Manager and Google Analytics 4, emphasizing ease of use and a 30-day free trial. It ensures privacy compliance but lacks server-side tracking and identity resolution features.

Popsixle focuses on enhancing audience targeting through server-side tracking and identity resolution, specifically optimizing data for Facebook and Instagram. It aims to improve revenue through better audience insights but does not offer a free trial or public privacy compliance statement.

Littledata combines features from both, providing server-side tracking, identity resolution, and automatic setup, along with a 30-day free trial and privacy compliance. It excels in automatic tracking of checkout extensibility, making it a comprehensive option for data collection and audience enhancement.

In summary, Analyzify is best for ease of integration, Popsixle for audience targeting, and Littledata for a robust, automated solution.

Cost comparison

Analyzify vs Popsixle's monthly subscription cost

Store sizeAnalyzifyPopsixleLittledata
50 orders / month$$95$39
500 orders / month$$95$149
5,000 orders / month$$250$349
20,000 orders / month$$795$799

Supported data destinations

DestinationAnalyzifyPopsixleLittledata
Meta Ads✔️✔️✔️
Google Analytics✔️minus✔️
TikTok✔️minus✔️
Google Ads✔️minus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Analyzify offers data destinations that focus on integrating with major advertising platforms like Google Analytics, Meta Ads, TikTok, and Google Ads, providing a comprehensive view of customer interactions across these channels. Popsixle primarily targets Meta Ads, emphasizing streamlined tracking for Facebook and Instagram advertising. In contrast, Littledata supports a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive data collection and analysis across various marketing platforms and email services. This diversity enables more comprehensive insights into customer behavior and marketing effectiveness.

Meta Ads comparison

Analyzify vs Popsixle's solution for Meta Ads

FeatureAnalyzifyPopsixleLittledata
Added to Cart trigger
Via Conversions APIminus✔️✔️
Checkout steps
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes recurring ordersminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
Includes post-purchase upsellsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Analyzify against Popsixle
How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.

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