Analyzify vs Fueled

Is Analyzify or Fueled a better data solution for Shopify brands?

Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Analyzify vs Fueled comparison

FeatureAnalyzifyFueledLittledata
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
30 day free trial✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Server-side trackingminus✔️✔️
Identity resolution to boost audiencesminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Analyzify offers easy integration with Google Tag Manager and Google Analytics 4, focusing on Shopify data insights, while Fueled emphasizes server-side tracking and data collection across multiple platforms. Both are founder-owned and provide customer data to marketing platforms. Littledata stands out with its fully automatic, no-code setup, identity resolution for audience boosting, and automatic tracking of checkout steps, alongside a 30-day free trial. This makes Littledata a more comprehensive solution for eCommerce data management compared to Analyzify and Fueled.

Reviews comparison

Analyzify vs Fueled's customer reviews

AnalyzifyFueledLittledata
Example product review"Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting.""It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles.""Customer support is non-existent, and responses take forever... very frustrating experience overall.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Analyzify vs Fueled's monthly subscription cost

Store sizeAnalyzifyFueledLittledata
50 orders / month$79$189$39
500 orders / month$79$349$149
5,000 orders / month$79$879$349
20,000 orders / month$183$2000$799

For an online store with 50 orders, Fueled is 139% more expensive than Analyzify, while Littledata is 51% cheaper. At 500 orders, Fueled and Analyzify are equal, but Littledata is 88% more expensive. With 5000 orders, Fueled is 1,000% more than Analyzify, while Littledata is 341% more. At 20,000 orders, Fueled is 1,000% more than Analyzify, and Littledata is 336% more. Analyzify consistently remains the most affordable option across all order volumes.

Supported data destinations

DestinationAnalyzifyFueledLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️minus✔️
Segmentminus✔️✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Attentiveminusminus✔️

Analyzify focuses on integrating with Google Analytics, Meta Ads, TikTok, and Google Ads, providing a streamlined approach for these platforms. Fueled includes Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data management through Segment for enhanced data routing. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive data integration across various marketing channels and tools. This diversity enables more comprehensive tracking and analysis capabilities for ecommerce brands.

Google Analytics comparison

Analyzify vs Fueled's solution for Google Analytics

FeatureAnalyzifyFueledLittledata
Product list views & clicks
Tracks clicks on product list✔️minus✔️
Tracks products list as you scrollminusminus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracks checkout started onlyminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked server side for 100% accuracy✔️✔️✔️
Filter orders by sales channelminus✔️✔️
Includes recurring ordersminus✔️✔️
User-provided data for improved attributionminus✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes refundsminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase tracking offers comprehensive features like post-purchase upsells, recurring orders, and refunds, enhancing data accuracy and attribution. It allows filtering by sales channel and includes user-provided data for better insights. The checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, providing a complete view of the customer journey.

In contrast, Analyzify's tracking is limited to Shopify Plus, lacking the depth of features like upsells and refunds. Fueled's tracking only captures checkout starts, missing critical purchase data. Littledata's robust capabilities make it a superior choice for detailed analytics and improved marketing strategies.

Google Ads comparison

Analyzify vs Fueled's solution for Google Ads

FeatureAnalyzifyFueledLittledata
Google Ads Conversions
Unreliable tracking via thank you pageminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Analyzify vs Fueled's solution for Meta Ads

FeatureAnalyzifyFueledLittledata
Key benefits
100% accurate revenue in Metaminus✔️✔️
Boost to Event Match Quality Scoreminus✔️✔️
Pre-purchase audiences based on first-party dataminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminus✔️✔️
InitiateCheckout
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Analyzify against Fueled
Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.