Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Feature | Analyzify | Fueled | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Analyzify offers easy integration with Google Tag Manager and Google Analytics 4, focusing on Shopify data insights, while Fueled emphasizes server-side tracking and data collection across multiple platforms. Both are founder-owned and provide customer data to marketing platforms. Littledata stands out with its fully automatic, no-code setup, identity resolution for audience boosting, and automatic tracking of checkout steps, alongside a 30-day free trial. This makes Littledata a more comprehensive solution for eCommerce data management compared to Analyzify and Fueled.
Analyzify | Fueled | Littledata | |
---|---|---|---|
Example product review | "Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting." | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles." | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Analyzify | Fueled | Littledata |
---|---|---|---|
50 orders / month | $79 | $189 | $39 |
500 orders / month | $79 | $349 | $149 |
5,000 orders / month | $79 | $879 | $349 |
20,000 orders / month | $183 | $2000 | $799 |
For an online store with 50 orders, Fueled is 139% more expensive than Analyzify, while Littledata is 51% cheaper. At 500 orders, Fueled and Analyzify are equal, but Littledata is 88% more expensive. With 5000 orders, Fueled is 1,000% more than Analyzify, while Littledata is 341% more. At 20,000 orders, Fueled is 1,000% more than Analyzify, and Littledata is 336% more. Analyzify consistently remains the most affordable option across all order volumes.
Destination | Analyzify | Fueled | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
✔️ | |||
Klaviyo | ✔️ | ||
Attentive | ✔️ |
Analyzify focuses on integrating with Google Analytics, Meta Ads, TikTok, and Google Ads, providing a streamlined approach for these platforms. Fueled includes Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data management through Segment for enhanced data routing. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive data integration across various marketing channels and tools. This diversity enables more comprehensive tracking and analysis capabilities for ecommerce brands.
Feature | Analyzify | Fueled | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks clicks on product list | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ||
Consistent product identifier in GA4 | ✔️ | ||
Add to Cart | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracks checkout started only | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Filter orders by sales channel | ✔️ | ✔️ | |
Includes recurring orders | ✔️ | ✔️ | |
User-provided data for improved attribution | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
Includes refunds | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features like post-purchase upsells, recurring orders, and refunds, enhancing data accuracy and attribution. It allows filtering by sales channel and includes user-provided data for better insights. The checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, providing a complete view of the customer journey.
In contrast, Analyzify's tracking is limited to Shopify Plus, lacking the depth of features like upsells and refunds. Fueled's tracking only captures checkout starts, missing critical purchase data. Littledata's robust capabilities make it a superior choice for detailed analytics and improved marketing strategies.
Feature | Analyzify | Fueled | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Analyzify | Fueled | Littledata |
---|---|---|---|
Key benefits | |||
100% accurate revenue in Meta | ✔️ | ✔️ | |
Boost to Event Match Quality Score | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |