Analyzify vs Fueled

Is Analyzify or Fueled a better data solution for Shopify brands?

Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Analyzify vs Fueled comparison

FeatureAnalyzifyFueledLittledata
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Server-side trackingminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
No-code setup for Shopify Hydrogenminus✔️✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Analyzify offers a user-friendly solution for connecting Shopify with various marketing platforms like Google Tag Manager and Google Analytics 4, emphasizing ease of use and a 30-day free trial. It ensures privacy compliance and works with platforms beyond Shopify.

In contrast, Fueled focuses on server-side tracking and identity resolution, enabling enhanced audience targeting. It supports multiple platforms and features a no-code setup specifically for Shopify Hydrogen, making it versatile for various eCommerce needs.

Littledata also provides a 30-day free trial and emphasizes privacy compliance. It includes server-side tracking and identity resolution, along with fully automatic, no-code setup and automatic tracking of checkout extensibility, making it a comprehensive solution for data collection.

Overall, Analyzify is simpler and more focused on Shopify, while Fueled and Littledata offer broader capabilities and advanced features for data management across multiple platforms.

Cost comparison

Analyzify vs Fueled's monthly subscription cost

Store sizeAnalyzifyFueledLittledata
50 orders / month$$189$39
500 orders / month$$349$149
5,000 orders / month$$879$349
20,000 orders / month$$2000$799

Supported data destinations

DestinationAnalyzifyFueledLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️minus✔️
Segmentminus✔️✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Attentiveminusminus✔️

Analyzify focuses on integrating with Google Analytics, Meta Ads, TikTok, and Google Ads, providing a streamlined approach for these platforms. Fueled includes Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data management through Segment for enhanced data routing. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive data integration across various marketing channels and tools. This diversity enables more comprehensive tracking and analysis capabilities for ecommerce brands.

Google Analytics comparison

Analyzify vs Fueled's solution for Google Analytics

FeatureAnalyzifyFueledLittledata
Product list views & clicks
Tracks clicks on product list✔️minus✔️
Tracks products list as you scrollminusminus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart event
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked only for Shopify Plus✔️minusminus
Tracks checkout started onlyminus✔️minus
All steps tracked server-sideminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️✔️
Filter orders by sales channelminus✔️✔️
Includes recurring ordersminus✔️✔️
User-provided data for improved attributionminus✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes refundsminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase tracking offers comprehensive features like post-purchase upsells, recurring orders, and refunds, enhancing data accuracy and attribution. It allows filtering by sales channel and includes user-provided data for better insights. The checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, providing a complete view of the customer journey.

In contrast, Analyzify's tracking is limited to Shopify Plus, lacking the depth of features like upsells and refunds. Fueled's tracking only captures checkout starts, missing critical purchase data. Littledata's robust capabilities make it a superior choice for detailed analytics and improved marketing strategies.

Google Ads comparison

Analyzify vs Fueled's solution for Google Ads

FeatureAnalyzifyFueledLittledata
Google Ads Conversions
Client-side Enhanced Conversionsminus✔️minus
Server-side Enhanced Conversionsminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Analyzify vs Fueled's solution for Meta Ads

FeatureAnalyzifyFueledLittledata
Added to Cart trigger
Via Conversions APIminus✔️✔️
Checkout steps
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Analyzify against Fueled
How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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