Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
Feature | Analyzify | Fueled | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ |
Analyzify offers a user-friendly solution for connecting Shopify with various marketing platforms like Google Tag Manager and Google Analytics 4, emphasizing ease of use and a 30-day free trial. It ensures privacy compliance and works with platforms beyond Shopify.
In contrast, Fueled focuses on server-side tracking and identity resolution, enabling enhanced audience targeting. It supports multiple platforms and features a no-code setup specifically for Shopify Hydrogen, making it versatile for various eCommerce needs.
Littledata also provides a 30-day free trial and emphasizes privacy compliance. It includes server-side tracking and identity resolution, along with fully automatic, no-code setup and automatic tracking of checkout extensibility, making it a comprehensive solution for data collection.
Overall, Analyzify is simpler and more focused on Shopify, while Fueled and Littledata offer broader capabilities and advanced features for data management across multiple platforms.
Store size | Analyzify | Fueled | Littledata |
---|---|---|---|
50 orders / month | $ | $189 | $39 |
500 orders / month | $ | $349 | $149 |
5,000 orders / month | $ | $879 | $349 |
20,000 orders / month | $ | $2000 | $799 |
Destination | Analyzify | Fueled | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
✔️ | |||
Klaviyo | ✔️ | ||
Attentive | ✔️ |
Analyzify focuses on integrating with Google Analytics, Meta Ads, TikTok, and Google Ads, providing a streamlined approach for these platforms. Fueled includes Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data management through Segment for enhanced data routing. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive data integration across various marketing channels and tools. This diversity enables more comprehensive tracking and analysis capabilities for ecommerce brands.
Feature | Analyzify | Fueled | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks clicks on product list | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ||
Consistent product identifier in GA4 | ✔️ | ||
Add to Cart event | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracked only for Shopify Plus | ✔️ | ||
Tracks checkout started only | ✔️ | ||
All steps tracked server-side | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Filter orders by sales channel | ✔️ | ✔️ | |
Includes recurring orders | ✔️ | ✔️ | |
User-provided data for improved attribution | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
Includes refunds | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features like post-purchase upsells, recurring orders, and refunds, enhancing data accuracy and attribution. It allows filtering by sales channel and includes user-provided data for better insights. The checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, providing a complete view of the customer journey.
In contrast, Analyzify's tracking is limited to Shopify Plus, lacking the depth of features like upsells and refunds. Fueled's tracking only captures checkout starts, missing critical purchase data. Littledata's robust capabilities make it a superior choice for detailed analytics and improved marketing strategies.
Feature | Analyzify | Fueled | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Client-side Enhanced Conversions | ✔️ | ||
Server-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Analyzify | Fueled | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |