Analyzify offers easy integration with Google Tag Manager and Google Analytics 4, focusing on Shopify data insights, while Elevar emphasizes server-side tracking and fixing GTM setups but has shifted focus post-acquisition. Littledata excels with its fully automatic, no-code setup, identity resolution, and automatic tracking of checkout steps, providing a more comprehensive solution for data collection and audience boosting. Both Analyzify and Littledata offer a 30-day free trial and are founder-led, but Littledata's features give it an edge in automation and ease of use.

Analyzify focuses on core platforms like Google Analytics, Meta Ads, TikTok, and Google Ads, providing essential tracking for major advertising channels. Elevar offers a broader range, including additional platforms like Pinterest, Klaviyo, Attentive, Yotpo Email & SMS, and Postscript, catering to more diverse marketing strategies. Littledata also includes Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, and Google Ads, but adds Segment and Attentive, emphasizing integration and customer engagement. Overall, Elevar provides the most extensive options, while Analyzify is more streamlined, and Littledata balances between the two with a focus on integration.

Littledata's purchase tracking offers comprehensive features like post-purchase upsells, recurring orders, and refunds, along with user-provided data for enhanced attribution. It allows filtering by sales channel and custom mapping to source/medium, providing deeper insights. In contrast, Analyzify's tracking is limited to Shopify Plus, lacking the extensive features of Littledata.

Compared to Elevar, while both provide server-side tracking, Littledata's inclusion of user data and detailed filtering options enhances accuracy and attribution. Additionally, Littledata's checkout tracking captures all steps server-side and is compatible with checkout extensibility and accelerated checkouts, ensuring a more robust tracking solution overall.