Analyzify focuses on simplifying the connection between Shopify and various marketing platforms like Google Tag Manager and Google Analytics 4, making it user-friendly for data insights. It offers a 30-day free trial and emphasizes privacy compliance. However, it lacks advanced features like server-side tracking.

In contrast, Elevar specializes in resolving conversion tracking issues with server-side tracking, enhancing data accuracy for marketing channels. It also provides identity resolution but does not mention a free trial.

Littledata combines features from both, offering identity resolution, server-side tracking, and automatic setup without coding. It also includes a 30-day free trial and emphasizes privacy compliance, making it a comprehensive solution for tracking and data collection.

Overall, Analyzify is best for ease of use, Elevar for conversion tracking, and Littledata for a robust, automated approach.

Analyzify focuses on core platforms like Google Analytics, Meta Ads, TikTok, and Google Ads, providing essential tracking for major advertising channels. Elevar offers a broader range, including additional platforms like Pinterest, Klaviyo, Attentive, Yotpo Email & SMS, and Postscript, catering to more diverse marketing strategies. Littledata also includes Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, and Google Ads, but adds Segment and Attentive, emphasizing integration and customer engagement. Overall, Elevar provides the most extensive options, while Analyzify is more streamlined, and Littledata balances between the two with a focus on integration.

Littledata's purchase tracking offers comprehensive features like post-purchase upsells, recurring orders, and refunds, along with user-provided data for enhanced attribution. It allows filtering by sales channel and custom mapping to source/medium, providing deeper insights. In contrast, Analyzify's tracking is limited to Shopify Plus, lacking the extensive features of Littledata.

Compared to Elevar, while both provide server-side tracking, Littledata's inclusion of user data and detailed filtering options enhances accuracy and attribution. Additionally, Littledata's checkout tracking captures all steps server-side and is compatible with checkout extensibility and accelerated checkouts, ensuring a more robust tracking solution overall.