The truth about Shopify and GA4

Everything Shopify and Shopify Plus stores need to know about Google Analytics 4 (GA4), the latest version of Google Analytics

It's never been easier to get started with GA4!

Browse through this handy guide to learn more about what is happening with GA4 and how it can be a new opportunity for your Shopify store. Learn what analytics experts are saying about GA4. See the difference in data with a free 30-day trial of automated server-side tracking for GA4. Current users can now add GA4 for FREE with their Littledata connection.

Send Shopify data to Google Analytics 4

Here you’ll discover the following:

  • What’s happening to Universal Analytics?
  • What you need to know about GA4
  • What you should know as a merchant on Shopify
  • Recommendations to embrace these changes
  • How to set up GA4 with Littledata

Automatic Google Analytics integration for Shopify stores

What is GA4?

Google Analytics 4 (GA4) is the newest version of Google Analytics. GA4 is available now and will officially replace Universal Analytics (UA) when Google sunsets the service on July 1st, 2023. While UA will continue to collect data until the sunset date, there are many reasons to make the switch right now. Littledata recommends all Shopify stores start to capture data in GA4 in parallel with UA immediately, as UA data cannot be imported into GA4. Doing year-on-year comparisons? Get GA4 up and running before July 1st, 2022 to get full historical data!


Shopify to GA4 connection

How GA4 helps Shopify Merchants

As a merchant, you know the importance of your data to make decisions for your store, products, campaigns, and audience. With GA4 you will have event-based tracking for more complete user journey analytics and sales data (including recurring transactions for subscription ecommerce). Truly flexible reporting, including custom funnels which were previously only available in Analytics 360.

There is also better attribution modeling and deeper integration with Google ads for more accurate targeting to reach your audience. This allows for increased audience-building capabilities. Google promises GA4 will bring an adjustment to more granular data, giving users more insights and better control over customer privacy


10 reasons to send Shopify data to Google Analytics 4

Should I use Universal Analytics or GA4?

Littledata CEO Edward Upton recently shared his top 10 benefits of GA4 from a data analyst’s perspective:

  • Faster reporting
  • Custom funnels
  • Analysis module
  • Export raw data to BigQuery
  • No event collection limits
  • Track mobile app events alongside web events
  • Streamlined audience building
  • Predictive insights
  • More custom dimensions
  • There’s more to come

Google Analytics 4 Shopify connections

GA4 glossary of terms: What you need to know to get started

New layouts, terms, and definitions can make it difficult to learn any new platform. We've put together a GA4 Glossary to help you navigate the changes to Google Analytics and learn how to put some of the new capabilities to the test with your ecommerce store.


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