Everything Shopify and Shopify Plus stores need to know about Google Analytics 4 (GA4), the latest version of Google Analytics
Browse through this handy guide to learn more about what is happening with GA4 and how it can be a new opportunity for your Shopify store. Learn what analytics experts are saying about GA4. See the difference in data with a free 30-day trial of automated server-side tracking for GA4. Current users can now add GA4 for FREE with their Littledata connection.
Google Analytics 4 (GA4) is the newest version of Google Analytics. GA4 is available now and will officially replace Universal Analytics (UA) when Google sunsets the service on July 1st, 2023. While UA will continue to collect data until the sunset date, there are many reasons to make the switch right now. Littledata recommends all Shopify stores start to capture data in GA4 in parallel with UA immediately, as UA data cannot be imported into GA4. Doing year-on-year comparisons? Get GA4 up and running before July 1st, 2022 to get full historical data!
As a merchant, you know the importance of your data to make decisions for your store, products, campaigns, and audience. With GA4 you will have event-based tracking for more complete user journey analytics and sales data (including recurring transactions for subscription ecommerce). Truly flexible reporting, including custom funnels which were previously only available in Analytics 360.
There is also better attribution modeling and deeper integration with Google ads for more accurate targeting to reach your audience. This allows for increased audience-building capabilities. Google promises GA4 will bring an adjustment to more granular data, giving users more insights and better control over customer privacy
Littledata CEO Edward Upton recently shared his top 10 benefits of GA4 from a data analyst’s perspective:
New layouts, terms, and definitions can make it difficult to learn any new platform. We've put together a GA4 Glossary to help you navigate the changes to Google Analytics and learn how to put some of the new capabilities to the test with your ecommerce store.