With Littledata, you no longer need to hire an agency to implement server-side tracking. We were the first data platform designed specifically for ecommerce, and our paid ad connections work automatically behind the scenes to enable better retargeting, reporting and audience building.
Compare Meta Pixel to Littledata Tracking | Meta Pixel | Littledata |
---|---|---|
Page View | ✔️ | ✔️ |
View Content | ✔️ | ✔️ |
Search | ✔️ | ✔️ |
Add to Cart | ✔️ | ✔️ |
Initiate Checkout | ✔️ | ✔️ |
Add Payment Info | ✔️ | ✔️ |
Purchase | Pixel does track but roughly 20% of conversion events are reported missing | 100% of conversions are tracked via server-side tracking |
Post Purchase Upsell | ✔️ | |
Recurring Purchase | ✔️ | |
Life Time Value (LTV) | We send a parameter that contains the LTV of your customer. | |
Our conversion tracking goes places pixels can't