With Littledata, you no longer need to hire an agency to implement server-side tracking. We were the first data platform designed specifically for ecommerce, and our paid ad connections work automatically behind the scenes to enable better retargeting, reporting and audience building.
|Compare Meta Pixel to Littledata Tracking||Meta Pixel||Littledata|
|Add to Cart||✔️||✔️|
|Add Payment Info||✔️||✔️|
|Purchase||Pixel does track but roughly 20% of conversion events are reported missing||100% of conversions are tracked via server-side tracking|
|Post Purchase Upsell||✔️|
|Life Time Value (LTV)||We send a parameter that contains the LTV of your customer.|
Our conversion tracking goes places pixels can't