100% accurate revenue in Google Analytics with server-side tracking
Embrace server-side tracking to gain clearer insights into user behavior, ensure reliable revenue reporting, enhance website loading speeds, and accelerate your business growth.
Littledata's app integrates with Shopify and many popular Shopify apps to provide complete data capture.
Google Analytics (GA4) offers enterprise-level reporting completely free, making it easier to analyse marketing and make smart decisions.
Shopify offers default tracking via the Google & YouTube Channel. It's ok for smaller stores, but it's missing key steps of the customer journey and accuracy in tracking products and revenue. Here are some useful resources:
Littledata uses server-side tracking to capture and collect every order, including subscriptions and refunds. This gives you accurate, granular data about where users come from, buying behavior (including details like product list views and checkout funnel steps), subscriptions, orders, refunds, and much more! Check out our Google Analytics connection overview.
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