The best Google Analytics tracking for Shopify

100% accurate revenue in Google Analytics with server-side tracking

Shopify
+
Google Analytics 4
Littledata Shopify Tracking

Google Analytics upgrade for Shopify

Connect Shopify to Google Analytics server-side to capture the full customer journey, including:

  • 100% of revenue tracked
  • Marketing attribution boost
  • Checkout steps
  • Product list details & CTR
  • Product variants and multi-currency sales

Google Analytics 4

Why use Google Analytics?

Google Analytics (GA4) offers enterprise-level reporting completely free, making it easier to analyse marketing and make smart decisions.

  • Out-the-box ecommerce reports, including product and campaign performance
  • Connect Google Ads for audience building and targeting
  • Connect BigQuery and Looker Studio for fast, flexible reporting

Shopify apps with Google Analytics

Works with popular Shopify apps

Littledata's app integrates with Shopify and many popular Shopify apps to provide complete data tracking.

  • Track conversions and checkout funnel events in Shopify
  • Track organic channels like Klaviyo, Attentive, and Postscript
  • Track upsells from apps like Rebuy and Zipify
  • Track subscriptions and differentiate recurring orders from apps like Recharge

How much revenue are you NOT tracking?
What's your annual revenue online?
Which of types of orders do you want to track? Select all that apply.
Recovered web orders
Upsells
Recurring orders
Draft orders
Other sales channels
You could be missing9% of your revenue data:
$9.2M
$850,000
Tracked without Littledata
Littledata Assisted Revenue
A LittledataPlusplan would pay for itself17times over, assuming you use this Assisted Revenue to get a 10% boost in marketing efficiency.
Recurring Payments

Subscription payments in Google Analytics

Automatically track any subscription payments solution on Shopify, including Recharge. Get accurate data about first time vs recurring orders, subscriber behavior and lifetime value by channel.


Frequently Asked Questions
Doesn't Shopify have Google Analytics tracking already?

Shopify offers default tracking via the Google & YouTube Channel. It's ok for smaller stores, but it's missing key steps of the customer journey and accuracy in tracking products and revenue. Here are some useful resources:

What does Littledata track that isn't available with Shopify's Google Channel?

Littledata uses server-side tracking to capture and collect every order, including subscriptions and refunds. This gives you accurate, granular data about where users come from, buying behavior (including details like product list views and checkout funnel steps), subscriptions, orders, refunds, and much more! Check out our Google Analytics connection overview.

Is there a free trial?

Yes! Littledata offers Shopify stores a free 30-day trial on all plans, with no commitment. If you're looking for more support, we recommend booking a Littledata Plus demo.

Scale faster with Littledata Plus

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