Complete GA4 tracking for Shopify and BigCommerce

Accurate sales and marketing data in GA4 with the click of a button. Do more for less with Littledata's server-side tracking for modern DTC brands and their sales channel.

Google Analytics 4
GA4 tracking for Shopify

Ecommerce tracking made easy for Google Analytics 4

Littledata was the first app to provide server-side tracking for Shopify stores back in 2017. Now with full support for GA4, our plug-and-play data layer is a no-brainer Shopify or BigCommerce admin.

  • Own the data in GA4, the new version of Google Analytics
  • Complete conversion tracking, including orders, refunds, upsells and subscriptions, payment gateways (eg. Shop App and Paypal), repeat purchases and customer lifetime value (LTV)
  • Accurate marketing attribution and identity resolution
  • Compatible with headless setups and multi-country stores


Unlock the power of GA4 with the Littledata app

Littledata integrates with the apps you use to run your store. Whether you're on Shopify, Shopify Plus or BigCommerce, we provide accurate data collection and the GA4 training you need to go the extra mile.

  • Track conversions and checkout funnel events in Shopify or BigCommerce
  • Track organic and engagement channels like Klaviyo, Attentive, and Postscript
  • Track upsells from apps like Rebuy and Zipify
  • Track subscriptions and differentiate recurring orders from apps including Recharge, Smartrr, Ordergroove, Stay Ai and Skio

Google Analytics 4

What's new in GA4?

Google Analytics 4 (GA4) is the latest version of Google Analytics. With the sunsetting of Universal Analytics properties, it's a whole new ballgame for brands looking to support data-driven growth. Compared with UA, GA4 offers enterprise-level reporting completely free, making it easier to analyse and make decisions based on new data.

  • Event-based tracking for more complete user journey analytics
  • More flexible reporting, including custom funnels (previously only available in Analytics 360)
  • Deep integration with Google Ads for better attribution modeling and audience building
  • Easy connections to BigQuery and Looker Studio—own data in the tools you already use with the confidence it's accurate

10 Reasons to Switch to Google Analytics 4

10 Reasons to Switch to Google Analytics 4

In this free download we uncover:

  • The top benefits GA4 has in store
  • How GA4’s new features improve on UA
  • How marketing attribution works in GA4
  • How to seamlessly send Shopify or BigCommerce data to GA4

Frequently Asked Questions

Is this a new integration?

Nope, it's a tried and true solution for Shopify and Google Analytics :) Littledata has offered complete data solution for Shopify merchants since 2017, and our server-side tracking for GA4 has already been tested for an entire year. See our five-star reviews in the Shopify App Store.

Is there a free trial?

Yes! Littledata offers Shopify stores a free 30-day trial on all plans, with no commitment. If you're looking to upgrade for more support or custom GTM, we recommend booking a Littledata Plus demo. Our pricing is competitive and tailored to your needs.

Don't Shopify and BigCommerce have GA4 tracking already?

Shopify and BigCommerce both offer default GA4 tracking, but it is very limited. It's ok for smaller stores, but brands doing $1M+ need a solution like Littledata for complete sales tracking and marketing attribution in GA4. Here are some useful resources:

What does Littledata track that isn't available with Shopify's Google Channel?

Littledata uses server-side tracking to capture and collect every order, including subscriptions and refunds. This gives you accurate, granular data about where users come from, buying behavior (including details like product list views and checkout funnel steps), subscriptions, orders, refunds, and much more! Check out our free guides to Shopify GA4 tracking and BigCommerce GA4 tracking.

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