Accurate sales and marketing data in GA4 with the click of a button. Do more for less with Littledata's server-side tracking for modern DTC brands and their sales channel.
Littledata was the first app to provide server-side tracking for Shopify stores back in 2017. Now with full support for GA4, our plug-and-play data layer is a no-brainer Shopify or BigCommerce admin.
Littledata integrates with the apps you use to run your store. Whether you're on Shopify, Shopify Plus or BigCommerce, we provide accurate data collection and the GA4 training you need to go the extra mile.
Google Analytics 4 (GA4) is the latest version of Google Analytics. With the sunsetting of Universal Analytics properties, it's a whole new ballgame for brands looking to support data-driven growth. Compared with UA, GA4 offers enterprise-level reporting completely free, making it easier to analyse and make decisions based on new data.
In this free download we uncover:
Nope, it's a tried and true solution for Shopify and Google Analytics :) Littledata has offered complete data solution for Shopify merchants since 2017, and our server-side tracking for GA4 has already been tested for an entire year. See our five-star reviews in the Shopify App Store.
Shopify and BigCommerce both offer default GA4 tracking, but it is very limited. It's ok for smaller stores, but brands doing $1M+ need a solution like Littledata for complete sales tracking and marketing attribution in GA4. Here are some useful resources:
Littledata uses server-side tracking to capture and collect every order, including subscriptions and refunds. This gives you accurate, granular data about where users come from, buying behavior (including details like product list views and checkout funnel steps), subscriptions, orders, refunds, and much more! Check out our free guides to Shopify GA4 tracking and BigCommerce GA4 tracking.
Do more with Littledata Plus