Send Rivo data to Google Ads

Optimise Google Ads for repeat purchases from loyalty members

Loyalty members repurchase at a higher rate than other customers, but Google Ads cannot see who they are. Sending a loyalty-specific purchase event lets you measure which campaigns drive repeat purchases — and then bid for more of them.

1. 1

   Install Littledata on your Shopify store

   Add Littledata from the Shopify App Store. Server-side tracking starts automatically, and Littledata picks up Rivo data through your Shopify store — there is nothing extra to install.

2. 2

   Connect Google Ads as a data destination

   Add the Google Ads connection as a destination in your Littledata settings.

3. 3

   Check how Rivo tags your loyalty tiers

   Rivo automatically tags customers in Shopify with their VIP tier, in the format Rivo VIP Tier: Gold. Read Shopify tagging for VIP Tiers to enable VIP tier tagging in your Rivo settings.

4. 4

   Clone the purchase event in Littledata's Event Editor

   Open the Events tab for your Google Ads destination and add a clone customisation to the purchase event. Name the cloned event loyalty_member_purchase. See the Event Editor overview for how customisations work.

5. 5

   Add a trigger condition for the Rivo tag

   Add a trigger condition to the clone so it only fires for loyalty members: choose the customer tags field, the contains operation, and the value Rivo VIP Tier. Save the customisation.

6. 6

   Import the new conversion in Google Ads

   In Google Ads, go to Goals → Conversions. Once the first loyalty_member_purchase event arrives, it appears as a new conversion action you can import.

7. 7

   Create a campaign aimed at your loyalty members

   Create a campaign that encourages repeat purchasing — for example, a YouTube campaign re-engaging existing customers — and set loyalty_member_purchase as a campaign goal. The conversion column now shows how much each campaign drives repeat purchases from loyalty members.

8. 8

   Set the loyalty goal as primary

   When you mark loyalty_member_purchase as the primary goal, Google Ads bidding optimises for purchases from your Rivo loyalty tiers rather than all conversions.