Server-side conversion tracking attributes more revenue to Google Ads, eliminates revenue discrepancies with Shopify, and allows attribution of offline or recurring orders to Ads
First-party customer data sent with the conversion allows Google to match revenue to ads, even across devices and when cookies are blocked. More revenue matching means more efficient budget optimization.
Setup with no code in 10 minutes, including for Shopify's new checkout. Littledata powers a more reliable Primary Conversion event to boost your ad performance.
We trigger a New Customer conversion to focus your Meta spend on new customer acquisition, and improve your Marketing Efficiency Ratio (MER). Also track New Subscription Customers.
Track 20% more cart and checkout key events for more efficient winback. Retarget based on product category, or exclude recent purchasers from Ads.
Get more from Google Ads with better revenue tracking
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