Advanced Google Analytics integration for BigCommerce

Get accurate and detailed data about shopping behavior and marketing campaigns in Google Analytics

Complete tracking in Universal Analytics and GA4

Works for UA and GA4 (track in parallel!)
Track complete Enhanced Ecommerce events, including product list views and clicks, adds-to-cart, checkout steps, orders and refunds
Multi-storefront compatible
GTM data layer works automatically
Automatically integrate with Recharge for subscription analytics

Advanced Google Analytics integration designed specifically for BigCommerce storefronts

GTM Google Analytics data layer works automatically for your BigCommerce store
Client-side + server-side tracking for 100% accurate tracking
Complete marketing attribution
Upgrade to Littledata Plus for custom setup and a dedicated account manager

Automatic Recharge integration

Track ecommerce subscriptions with our smart Recharge connection:

Automatically track one-off orders, first-time subscriptions and recurring transactions
Segment performance by payment source, subscription plan type, and product category
Get marketing attribution for subscription revenue
See the real ROI on paid and organic channels

Multi-Storefront Compatible

Littledata was one of the first apps to be approved as Multi-Storefront Compatible by the BigCommerce team. Brands are using BC's new multi-storefront feature to manage multiple regions, customer segments or brands -- all managed from one place. But it can be difficult to track this correctly. Littledata fixes these issues automatically, gathering accurate data from all of your storefronts and sending it directly to Google Analytics.