johnnie-O Builds Personalized User Experience

Learn how johnnie-O harnessed Littledata's Shopify source for Segment to create a personalized user experience.


Craving customization

Between its highly-targeted emails, SMS messages, and advertisements, the leading men’s apparel brand, johnnie-O, is a model brand when it comes to customization. But it hasn't always been smooth sailing.

Find out how a surge in DTC sales revealed major cracks in johnnie-O’s tech stack and how installing Littledata’s Shopify source for Segment transformed the way it uses data to better communicate with its customers.

Littledata Data Pipeline

Littledata saves the day

"Littledata’s Segment connector saved the day by streamlining the integration and allowing us to bypass what would have been months of planning and development work implementing an ecommerce tracking plan from scratch. The final solution allowed johnnie-O to ingest high-quality data into its CDP and revolutionize how johnnie-O understands and interacts with its customers."

— Adam Ribaudo, VP of Data Activation @ Velir

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