Server-side tracking built for Shopify Plus
Accurate revenue and marketing data across every storefront, market and channel, with managed onboarding and expert support for high-volume brands.
Why Shopify Plus brands need a data layer
At Shopify Plus scale, missing data costs more
Browser pixels miss up to 30% of orders. At Plus scale, that means six-figure ad budgets bidding on partial data and GA4 reports that never match Shopify.
Littledata is the data layer for Shopify Plus, sending the same accurate data to GA4, Google Ads, Meta, Klaviyo and more.
- Every order tracked - server-side, directly from Shopify.
- Every storefront covered - Liquid, Hydrogen and headless.
- Every market included - unlimited Shopify Markets.
Littledata by the numbers
2000+
Shopify brands running on Littledata
70M
Orders tracked every month
50+
Countries with Littledata customers
10 min
Typical time to live server-side tracking
What sets Littledata apart
Built for the way Shopify Plus stores actually run
Because every destination reads from the same data layer, each feature you turn on upgrades GA4, Google Ads, Meta and Klaviyo together.
Headless and Hydrogen tracking
Track Hydrogen, Next.js and other headless storefronts alongside the Shopify checkout, with no custom scripts to maintain.
Unlimited Shopify Markets
Track every country store and currency in one setup, with multi-store and multi-country billing on Plus plans.
Profit Signal
Send gross profit alongside order value, so ad platforms optimize on margin, not just volume. No ERP integration required.
Persistent ID
Recognize returning shoppers for up to a year after cookies expire, fixing attribution, retargeting and abandonment flows.
Event Editor
Build custom events from your Shopify apps and metafields, and shape the conversions each platform optimizes for.
Bot Protection
Filter bot-generated events at the source, before they distort your reports or poison your ad audiences.
Which server-side tracking solution works best for Shopify Plus?
Most Plus stores choose between Shopify's native channel apps, server-side Google Tag Manager, Elevar or Littledata. The difference is how much of your data comes back, and how much your team maintains to keep it.
Other options
Browser pixels: orders go missing
Ad blockers, iOS privacy settings and accelerated checkouts hide up to 30% of orders from tracking that runs in the shopper's browser.
Native channel apps: reports never agree
Each app, such as Facebook & Instagram or Google & YouTube, measures your store its own way for a single platform.
Server-side GTM: a setup to maintain
Browser and server containers, tags and hosting that your team rebuilds whenever the checkout or a platform changes.
Elevar: built on manual GTM configuration
Server-side tracking for Shopify, but set up and maintained through Google Tag Manager.
With Littledata
Every order tracked
Purchases are sent server-side, directly from Shopify, whatever the shopper's browser.
One version of the truth
GA4, Meta, Google Ads, Klaviyo and every other destination receive the same data in one shared schema.
Nothing to maintain
No GTM and no code. Littledata keeps tracking working through theme, checkout and platform changes.
Built for Plus complexity
Checkout Extensibility, headless storefronts and unlimited Shopify Markets are supported, with managed onboarding on Plus plans.
For headless and Hydrogen stores
Accurate attribution across your storefront and checkout
Going headless splits the customer journey in two. Session and user identifiers are not shared between a custom storefront and the Shopify checkout, so attribution breaks and ad platforms lose the conversion.
Littledata joins the two server-side. It works with Hydrogen, Next.js and any framework that uses the Shopify checkout, including landing pages built on the Buy SDK. Proven Skincare restored accurate tracking across their Next.js and Liquid storefronts, and Soft Services lifted attribution to 80%+ on their headless store.
For multi-store and international brands
One setup for every market and country store
Expansion stores and Shopify Markets multiply your tracking work. Each new country or brand usually means another tag container, another set of pixels and another report that does not reconcile.
Littledata tracks unlimited Shopify Markets with multi-currency support, and Plus plans include multiple brand or country stores with multi-store and multi-country billing. Every store sends the same schema to the same channels, so group reporting finally adds up.
For performance marketing teams
Feed ad platforms the conversions they bid on
At Plus spend levels, every missing conversion makes bidding less efficient. Littledata sends verified, server-side conversions to Meta's Conversions API and Google Enhanced Conversions, with hashed first-party data for stronger matching.
The results show up in cost per acquisition. Naturalmat cut Google Ads CPA by 46%, and RMS Beauty cut its cost per new customer in Google Ads by 83%.
For retention and CRM teams
More revenue from the shoppers you already have
Browser tracking misses many of the shoppers your flows are built for. Littledata identifies more of them server-side and syncs their browsing, cart and checkout events into Klaviyo and your other email and SMS tools, including subscription orders from Recharge.
Møbelkompagniet recovered six figures in Klaviyo revenue in 30 days, and Wildgrain grew abandoned checkout revenue 6×.
Littledata Plus plan features
Plus plans start at $990 per month with 10,000 orders included, and add expert support, SLAs and multi-store flexibility.
| Feature | Self-serve plans | Plus plans |
|---|---|---|
| Orders included per month | 1,500 on Scale | 10,000, then from $0.03 per order |
| Country and brand stores | Pay per store | Multiple brand or country stores included |
| Unlimited Shopify Markets | ✔️ | ✔️ |
| Headless and Hydrogen support | Scale plan | ✔️ |
| Managed onboarding |  | ✔️ |
| Support SLAs | | ✔️ |
| Analytics training | | ✔️ |
| Solution engineering and historic data import | | Custom |
What Shopify brands say about Littledata
With our headless commerce platform, we were having difficulties with accurate and consistent revenue attribution across multiple platforms. Ad performance was truly a guessing game. With Littledata implemented, we now get consistent and accurate revenue attribution in GA4. Now I know which channels and which campaigns are performing the best. I can't thank the team enough for all their help!
Great data rails solution that provides everything you need, and nothing you don't. Incredible onboarding experience. Really happy to have made the switch to Littledata.
Excellent (small) team, great communicating. Video call for the setup to ensure it was done properly, and a follow up to iron out a few things. Product fit proven with clarity. Highly recommend.
How Shopify Plus brands get started
Managed onboarding
A Littledata analytics expert maps your stores, storefronts and channels, then installs the app. Server-side tracking is live in about 10 minutes, with no GTM and no code.
Validate the uplift
Littledata runs alongside your existing tracking, so you can benchmark server-side conversions before making them primary.
Scale with support
Turn on Profit Signal, Persistent ID and custom events, with support SLAs and analytics training as your team and markets grow.
