Send server-side Shopify data to Meta's Facebook Ads with Littledata's smart connections
Conversions API (CAPI) is a Facebook Business Tool that lets advertisers share customer actions from their servers directly to Facebook. Facebook (Meta) is recommending that all advertisers switch to using CAPI to increase accuracy for targeting, retargeting, and audience building. This is especially important for ecommerce brands because so much depends on accurate checkout tracking. Server side api also allows you to overcome the obstacle of ios 14 update limiting client side tracking.
Shopify's Facebook sales channel is great for small stores with a limited ad spend (as long as they aren't selling by subscription and have only one Pixel ID!), but serious DTC brands are using custom CAPI setups for better targeting and advanced audience building. Littledata's CAPI connection automates this complex process, automatically tracks and de-dupes checkout data -- including recurring transactions -- and improves your event match quality score.
Server-side GTM requires customers to spin up their own tracking servers on Google Cloud. This costs developer time for both setup and ongoing maintenance. In contrast, Littledata's connector is maintained by Littledata, and hosting costs are included.
Yes! Many of our customers sell via subscription, so tracking both the Shopify checkout and recurring orders generated by your subscription app is important. We also track the Subscribe event with a predicted_ltv (lifetime value) property to make audience building easier and more effective.
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