Improve ad performance on TikTok for Shopify
With Littledata's server-side tracking for TikTok conversions
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Accurate conversions for targeting TikTok Ads
Littledata sends events directly from Shopify to TikTok via server-side tracking, allowing accurate audience and campaign building. Compared with TikTok's own Shopify app, this improves attribution in platform — allowing you to optimize campaigns with the highest ROAS.
TikTok Event Tracking
Create campaigns that drive results with accurate tracking of ecommerce events like:
- View Item List
- Page View
- Add to Cart
- Purchase (Conversion)
This overcomes the ongoing iOS updates that are hindering tracking and analysis via conventional browser tracking.
No more dumb ads
Don't waste ad spend on customers who just purchased or are already subscribers. We use first-party data with TikTok's Advanced Matching to link ads to purchasers and optimize audiences.
120+ five-star reviews
“Given the complexity of bringing the development of our analytics in-house compared to the pricing and high level of support of Littledata, it really doesn’t make sense to do this ourselves.”
"Littledata and their team have been great to work with. It wasn't an easy thing to migrate all our analytics but the server side-tracking has resulted in cleaner data."
“I can’t say enough positive things about Littledata. It’s worth every penny. We used to have lots of missing orders and transaction data in GA, but now we have literally 100% accuracy.”