Meta Conversions API integration
Increase marketing ROI with complete ecommerce data in Meta. Run better Facebook Ads and Instagram Ads.
Server-side tracking for Facebook and Instagram
Meta recommends that all brands move to Conversions API (CAPI) to counter iOS updates and other browser privacy changes. With Littledata's app, you no longer need to hire an agency to implement server-side tracking. Our Meta CAPI connection works automatically behind the scenes to enable better retargeting, reporting and audience building.
Unlock the power of Meta's Conversions API
- Better retargeting and audience building -- average 30% increase in ROAS
- Differentiate subscriptions (recurring orders) from one-off purchases with native support for Recharge, Smartrr, Ordergroove, Stay Ai and more
- Track customer lifetime value (LTV)
- Get the highest possible Event Match Quality Score
- Make revenue data match in Shopify match Meta
The truth is in the data
In 2021, Meta announced that they had been underreporting iOS web conversions by approximately 15%. In response, Meta developed the Conversions API as a "simple, reliable and privacy-safe connection between your marketing data, such as website events and offline conversions, and Facebook."
- Larger brands are cutting acquisition costs by up to 50% after implementing CAPI
- Shopify's Facebook channel works for very small stores, but misses key checkout funnel events and recurring orders, not to mention details like ViewContent events!
- Littledata solves these issues automatically
Try the proven solution for Facebook CAPI
Littledata vs Facebook sales channel
| Tracking | Littledata app | Facebook & Instagram app |
|---|---|---|
| Page View | ✔️ | ✔️ |
| View Content | ✔️ | ✔️ |
| Server-side Purchase | ✔️ | Unrealiable |
| Event Match Quality Score for Purchase | 9 | 7 |
| Server-side Add to Cart | ✔️ |  |
| Server-side Initiate Checkout | ✔️ | |
| Server-side Add Payment Info | ✔️ | |
| Recurring Purchases & Upsells | ✔️ | |
| Life Time Value (LTV) field | ✔️ | |
