Littledata ‑ Customer Tracking

Littledata ‑ Customer Tracking

Pricing
Free to install. Free trial available.
Highlights
Works with the latest themes
Rating
4.7 (124)
Developer
Littledata

Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. more
  • Increase abandoned cart flows revenue in Klaviyo with improved flow triggers
  • Enhanced Conversions for customer matching and lower CAC in Google Ads
  • Improved Event Match Quality Score in Meta Conversions API
  • Power up Google Analytics (GA4), tracking checkout steps and recurring orders
  • Built for data experts - making it ridiculously easy to get accurate data
Highlights
Works with the latest themes

Languages

English

Works with

  • Checkout
  • Shopify Flow
  • Recharge
  • Klaviyo
  • Google Analytics
  • Meta Ads
  • TikTok
  • Checkout

Pricing

Flex

Free to install

$0.35 per Shopify order tracked

  • $0.35 per Shopify order tracked
  • Accurate tracking of customer events
  • Email and chat support
  • 30-day free trial included

Standard

$99 / month

or $950/year and save 20%

$0.12 per order over 1,500 orders

  • Up to 1,500 orders/month
  • Accurate tracking of customer events
  • Marketing attribution boost
  • Email and chat support

30-day free trial

Pro

$249 / month

or $2,390/year and save 20%

$0.04 per order over 8,000 orders

  • Up to 8,000 orders/month
  • Accurate tracking of customer events
  • Marketing attribution boost
  • Private webinars
  • Priority support

30-day free trial

Plus

$600 / month

or $5,760/year and save 20%

$0.03 per order over 50,000 orders

  • Up to 50,000 orders/month
  • Managed onboarding
  • Analytics training
  • Multiple country stores
  • Guaranteed uptime
  • Headless tracking

30-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (124)

Overall rating
4.7
Counts per rating level
  • 90% of ratings are 5 stars
  • 2% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 6% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate the app for its accurate conversion tracking across Shopify and various marketing platforms, enhancing campaign execution and decision-making. It integrates seamlessly with Google Analytics, Google Ads, and Klaviyo, offering robust server-side tracking and automation features like handling refunds. The support team is noted for their quick and knowledgeable assistance. The app's intuitive design and detailed reporting help optimize marketing strategies and adapt to challenges like iOS updates and cookie restrictions.

October 11, 2025

I'll describe the situation, and you decide whether it's worth it. I tested on a single Google Ads channel with almost 100% of orders qualified for that channel. The result: a little over 50% of conversions were not counted. This is a disaster. It already affected campaign optimization and the campaign results (Performance Max), and I also paid almost $23 for this super tracking. I strongly discourage it; it’s better to install native Shopify because it counts better. PS. This isn’t the only store; with another one it was around 30%. The support, though friendly, assures me that everything is OK.

Nid Magique
France
4 months using the app
October 16, 2025

I'm using Facebook, Google, Tiktok and Klaviyo ads/systems and tracking works very well, it's reporting >99% same as Shipify so all is very well. Also Facebook and Google get all info about purchases and revenue correct (I'm new to tiktok and klaviyo so I do not check those yet very much).

Ecosand Romania
Romania
4 months using the app
October 21, 2025

Excellent (small) team, great communicating. Video call for the setup to ensure it was done properly, and a follow up to iron out a few things. Product fit proven with clarity. Highly recommend.

drowsysleepco
United Kingdom
2 months using the app

Support

App support provided by Littledata.

Or visit their support portal

Developer

Littledata

Oxford House, 12 - 20 Oxford Street, Newbury, ENG, RG14 1JB, GB

Launched

January 9, 2017 · Changelog

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner, content providers

  • Customers

    Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

  • Store owner

    Name, email address, phone number, physical address

  • Content providers

    Email address, IP address, browser and operating system

View and edit store data:

Customers, products, orders, store analytics, Online Store

  • Edit customers

    Browsing behavior or customer data

  • View products

    Inventory, products, or collections

  • Edit orders

    Order fulfillments or all order details for the last 60 days

  • Edit store analytics

    Pixels

  • Edit your Online Store

    Pages on your Online Store, script tags in your Online Store, or theme

  • View other data

    Shopify Markets settings

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