Littledata ‑ The Data Layer

Name: Littledata ‑ The Data Layer
Brand: Littledata
Rating: 4.8 (132 reviews)

Pricing: Free to install. Free trial available.
Rating: 4.8 (132)
Developer: Littledata

Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.

Increase abandoned cart flows revenue in Klaviyo with improved flow triggers
Enhanced Conversions for customer matching and lower CAC in Google Ads
Improved Event Match Quality Score in Meta Conversions API
Power up Google Analytics (GA4), tracking checkout steps and recurring orders
Built for data experts - making it ridiculously easy to get accurate data

Languages

English

Works with

Checkout
Shopify Flow
Shopify Admin
Recharge
Klaviyo
Google Analytics
Meta Ads
TikTok
Checkout

Pricing

Flex

Free to install

$0.35 per Shopify order tracked

Features

$0.35 per Shopify order tracked
Accurate tracking of customer events
Email and chat support
30-day free trial included

Standard

$199 / month

or $1,910/year and save 20%

$0.20 per order over 1,500 orders

Features

All destinations are included
Up to 1,500 orders/month
Accurate tracking of customer events
Marketing attribution boost
Email and chat support

30-day free trial

Pro

$449 / month

or $4,310/year and save 20%

$0.10 per order over 5,000 orders

Features

All destinations are included
Up to 5,000 orders/month
Accurate tracking of customer events
Marketing attribution boost
Private webinars
Priority support

30-day free trial

Plus

$990 / month

or $9,504/year and save 20%

$0.04 per order over 10,000 orders

Features

All destinations are included
Up to 10,000 orders/month
Managed onboarding
Analytics training
Multiple country stores
Guaranteed uptime
Headless tracking

30-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (132)

Overall rating

4.8

Counts per rating level

92% of ratings are 5 stars
121
2% of ratings are 4 stars
2
0% of ratings are 3 stars
2% of ratings are 2 stars
2
5% of ratings are 1 stars
7

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants highly value this app for enhancing data accuracy and integration between Shopify and analytics tools like Google Analytics and Facebook. It effectively tackles modern tracking issues such as iOS 14+ updates and cookie restrictions with features like server-side tracking. The app supports crucial integrations like Klaviyo and ReCharge, and is praised for reliable data syncing and reporting. Customer support is noted for being responsive and helpful.

March 6, 2026

We’ve worked with Littledata for over a year, and it’s hands down the easiest, most reliable platform we use. Every process runs smoothly, the team is incredibly knowledgeable, and the data accuracy, whether in Klaviyo or Google Ads, is unmatched. Even when other systems fail, Littledata acts as a safety net, keeping our reporting seamless. External gencies we work with are equally impressed. If your business relies on data, you need to talk to these guys.

Cocopup London

United Kingdom

Over 1 year using the app

March 10, 2026

Littledata has been one of the most valuable apps we’ve added to our Shopify stack. After dealing with inconsistent tracking and unreliable data being sent to our advertising platforms, Littledata finally fixed the problem. It gives us confidence that the correct purchase data is actually being sent to platforms like Meta and Google, which makes a huge difference when you’re trying to optimize ad performance.

The setup was straightforward, the tracking is far more accurate, and the visibility into what’s happening behind the scenes has been incredibly helpful. Their support team has also been excellent whenever we’ve had questions.

If you rely on accurate marketing attribution and clean data for your ad platforms, we cannot recommend Littledata enough. It’s been a game changer for our business.

Grill Your Ass Off

United States

8 months using the app

March 4, 2026

Great customer service! Responsive, reliable and accurate.

Porter Art Guild

United States

11 months using the app

Support

App support provided by Littledata.

Resources

App Documentation

Developer

Littledata

Website

Oxford House, 12 - 20 Oxford Street, Newbury, ENG, RG14 1JB, GB

Launched

January 9, 2017 · Changelog

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner, blog contributors

Customers

Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
Store owner

Name, email address, phone number, physical address
Blog contributors

Email address, IP address, browser and operating system