Málaga Agency Summit 2026
brought to you by Littledata & Plytix
Why we run the Agency Summit
Agency work can be fast, demanding, and often done in isolation.
We run the Agency Summit to create a few days to slow down, to step back from day-to-day delivery, share what's genuinely working, and spend meaningful time with a small group of agency peers, the Littledata team, and this year, our co-hosts Plytix.
Why Littledata & Plytix
Together, we'll explore how better data and better product content support better outcomes.
Littledata sits underneath your clients' tool stack as the data layer for Shopify, powering accurate analytics, paid media, and email & SMS performance with server-side precision.
Plytix brings the product content layer, helping Shopify brands organise, enrich, and syndicate product content that converts across every channel.
Agenda at a glance
Monday, April 20:
- Arrive at your own pace
- Late afternoon: Cocktail hour
- Evening: Littledata hosted quiz night
Tuesday, April 21:
- AM: Conference sessions
- PM: Day activity
- Evening: Málaga pub crawl
Wednesday, April 22:
- AM: Conference sessions
- PM: Littledata & Plytix 1-1 agency time
Thursday, April 23:
- AM: Farewell breakfast + time for 1:1 conversations
- Open afternoon for meetings or departures
What’s included for agency partners
A three-night hosted environment designed to maximise meaningful time together.
- Summit hotel accommodation (April 20–23)
- All on-site meals, drinks, and hosted experiences
- Access to the full programme of discussions, activities, and partner moments
Travel to/from Málaga is not included.
The themes we’ll go deep on
- Accurate measurement you can trust: aligning Shopify revenue and marketing performance across the stack
- Paid media signal quality: stronger first-party signals for Google and Meta, without messy workarounds
- Lifecycle performance: better customer identification to improve flow targeting and segmentation
- Product content that performs: organising and enriching product data so it ranks, converts, and stays consistent across every channel
Join the waitlist!
This is an invite-only event. If you're an agency leader working with ambitious Shopify brands and want to join us in Málaga, request an invite below.