2025 Littledata Agency Summit
6th - 9th April, Málaga, Spain
Escape the daily grind
The Littledata Agency Summit is back, brought to you by Octane AI & Attentive. We’re bringing together Littledata's global team with our agency partners, hosting discussions about ecommerce and data — all against the backdrop of Spain’s Costa del Sol.
Event Agenda
Sunday, 6th April
- Arrive at your own pace – drop your bags, grab a drink, and meet the Littledata crew.
- Afternoon: Poolside hangout & beach games
- Evening: Get your game face on – it’s Quiz Night!
Monday, 7th April
- Littledata’s Agency Summit (see below)
- Evening: Drinks at local beach bar
Tuesday, 8th April
- Morning: Got a challenge you’d love to solve? Book a 1-2-1 meeting with a Littledata expert and let’s dive in.
- Ladies of Ecomm who Brunch – A fun, feel-good brunch for the girls!
- Afternoon: Surprise Activity – trust us, you won’t want to miss it!
- Evening: Free time – explore, relax, or chat
Wednesday, 9th April
- Morning: Farewell Breakfast – One last chance to soak up the vibes, share your highlights, and say adios before heading home.
Agency Summit Agenda
Working with First-Party Data: Strategies and Pitfalls
| Time | Event | Description |
|---|---|---|
| 07:30 | Run Club | Ollie will lead us - at a slow pace! - on a 2 mile run around Torremollinos. |
| 08:00 | Breakfast | In the hotel dining room. |
| 09:30 | Keynote: Big Wins, Bigger Plans | Edward on how brands took control of their data in 2024, showcasing our biggest success stories, product updates, and team milestones. |
| 600 | What’s next for Littledata's product? | Bryan unveils Littledata’s 2025 roadmap and product vision. |
| 615 | How Shopify Brands Win with Zero-Party Data & AI | Aoife from Octane AI on how brands are using zero-party data and AI-powered personalization to boost conversions. |
| 630 | 30 Minute Break | |
| 660 | Attentive SMS | Identity and AI: practical ways to deliver 1:1 personalisation and revenue growth for SMS & Email. |
| 675 | The GA4 Rebound | Brands left GA4 .. and now they’re coming back. Our panel reveals why. |
| 705 | Using Google Analytics to Power Accurate Dashboards | How to build accurate and useful ecommerce dashboards using the free Google stack |
| 735 | 15 Minute Break | |
| 750 | The Biggest Growth Levers for Agencies in 2025 | Leading agencies share how they’re using first-party data to improve client retention and improve brand profitability. |
| 780 | Lunch break | |
| 840 | A Better Way to Partner Revenue Share | Ollie introduces a new agency payout management tool to help you track referrals, and get paid faster. |
| 855 | Poor Conversions are Wasting Your Ad Budget | Why brands are losing ROAS due to bad data, and how agencies can turn improved tracking into a differentiated service. |
| 885 | 15 Minute Break | |
| 900 | Using First-Party Data to make email & EMS flows perform | Whether you use Klaviyo or Attentive, learn the secrets to maxmizing revenue from flows. |
| 930 | Head to the beach 😎 | |
