Littledata provides a fix where Google Analytics fails: tracing every Shopify order back to its original marketing channel
With Littledata's solution for Shopify marketing attribution, get actionable insights from your Google Analytics reports and make better marketing decisions for your store:
By attributing every order to a marketing campaign, you can invest in the channels that bring you the best ROI. Unfortunately, Google Analytics loses the link between a customer choosing a product, checkout, and payment. Littledata fixes this by linking together every customer browsing session with their actual payment (completed checkout).
Even though GA shows site traffic by channel, it automatically attributes your Shopify orders to ‘Direct’ without specifying orders by marketing campaign or channel. In other words, you're probably investing time and money into campaigns that are bringing you little-to-no ROI. Current Littledata users can now add Google Analytics 4 at no additional cost.
Littledata automatically stitches together every order with an original source (marketing channel). By working on top of Shopify, Littledata's app provides 100% reliable and accurate marketing attribution for every transaction. Littledata users can see:
Try Littledata free for 30 days